Routine Builder

Build a routine that works for you.

  • By Step → For the guy who wants a simple place to start.
  • By Concern → For the guy tackling a specific problem.
  • By Lifestyle → For the guy who wants his routine to match how he lives.

By Steps

Two Steps

Who it’s for: “I want results with zero fuss.”

  1. FACE WASH - Clear sweat, oil, and city grit so everything else actually works.
  2. MOISTURIZER + SPF - Bring back the hydration your HVAC steals and block UV/blue light in one move.

Nighttime tweak: swap Moisturizer + SPF for Moisturizer only.

SHOP OPTIONS

Three Steps

Who it’s for: “Give me one targeted boost.”

  1. FACE WASH — Start clean so your actives hit skin, not buildup.
  2. TARGETED SERUM — Pick your problem: Acne, Redness, or Anti-Aging. One focused formula, real results.
  3. MOISTURIZER +SPF — Seal in benefits and protect when the sun’s up.

Nighttime tweak: swap Moisturizer + SPF for Moisturizer only.

SHOP OPTIONS

Four Steps

Who it’s for: “I’m ready to lock in good skin.”

  1. FACE WASH — Clean slate, better absorption.
  2. TONER (optional, quick win) — Balance oil and smooth texture; think of it as a reset between steps.
  3. SERUM — Choose your focus: Acne, Redness, Anti-Aging.
  4. MOISTURIZER (PM) + SPF (AM) — Hydrate at night; defend by day.

SHOP ALL OPTIONS

By Concern

Acne

Why it matters: Breakouts happen when pores clog and bacteria move in. The fix is consistent cleansing, smart hydration, targeted defense, and a quick fix for flare-ups.

Neglect here = more breakouts, acne scars, and irritation that lingers.

Routine (5 steps):

Cleanser → Start with a gentle but effective clean to keep pores clear.
  Try: Pretty Boy Fresh Start Gentle Face Cleanser — calms irritation while clearing oil and impurities.

Toner → Deliver ingrowns and acne-fighting actives where they matter most.
  Try: Comune AHA Exfoliant Toner — leave-on acids that fight acne and prevent ingrowns.

Spot Treatment → Zap trouble fast without picking.
  Try: Cardon Prickly Pimple Patches — overnight defense that shrinks spots fast.

Moisturizer → Lock in hydration without clogging pores.
  Try: Pretty Boy Revival Moisturizer — balances skin and calms redness.

SPF (AM) → Protects against UV damage that darkens post-acne marks.
  Try: Blu Atlas Lightweight Mineral SPF 30 — sheer, non-comedogenic protection.

(Optional Upgrade)
Add Heath Shower Mask — a twice-weekly AHA + glycolic treatment that deep-cleans and smooths skin texture while you shower.

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Anti-Aging

For the guy who’s young at heart but your skin’s not getting the memo.

Lines, dullness, and sagging aren’t just “age”—they’re lifestyle showing up on your face. You need repair + prevention to keep your skin firm and sharp.

Neglect here = deeper wrinkles, slower recovery, and that “tired” look.

Routine (5 steps):

Cleanser (AM/PM) → A fresh canvas helps every step after it work harder.
Try: Blu Atlas Volcanic Ash Face Cleanser (detox + gentle exfoliation).

Toner/Exfoliant (PM) → Clear away dead skin and prep for active repair.
Try: Cardon AHA Exfoliating Toner (glycolic acid + cactus extract to smooth and resurface).

Daytime Moisturizer + SPF (AM) → Hydration plus UV defense to block 90% of visible aging.
Try: Cardon Daily SPF + Moisturizer (lightweight, protective hydration).

Overnight Repair (PM) → Restore while you sleep with anti-aging’s gold standard - retinol.
Try: Blu Atlas Overnight Recovery Bio-Retinol Stick (bio-retinol + bakuchiol to firm, smooth, and renew).

Eye Cream (AM/PM) → Tackle fine lines and puffiness where they show first.
Try: Jackfir Eye Cream (lightweight hydration + repair for under-eyes).

[But It]

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Dryness

For the guy whose skin feels tight, flaky, or just thirsty.

Dryness doesn’t just look dull, it accelerates aging and makes every other product less effective. You need deep hydration and barrier repair.

Neglect here = cracks, irritation, and skin that looks older than it should.

Routine (4 steps):

Cleanser (AM/PM) → Gentle wash that clears without stripping.
Try: Jackfir Daily Facial Cleanser(refreshing + non-drying).

Hydrating Serum (AM/PM) → Locks in moisture and strengthens barrier.
Try: Heath Protect Serum (Pollustop + Prebiulin FOS to hydrate and protect).

Moisturizer (AM/PM) → Soothe and replenish all day.
Try: Jackfir Classic Daily Face Moisturizer (lightweight hydration + repair).

Overnight Mask (PM) → Recovery mode while you sleep.
Try: Comune Revitalize Overnight Mask (deep hydration + skin renewal).

Body Hydration (Daily) → Don’t stop at your face — restore moisture everywhere.
Try: Blu Atlas Body Lotion (lightweight, nutrient-rich hydration).

Optional Add-On: Heath Shower Mask — a weekly reset you can use right in the shower.

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Oiliness

For the guy whose skin always feels one step ahead of his cleanser.

Excess shine, clogged pores, and body breakouts need balance—not over-stripping.

The right routine keeps you fresh, matte, and in control. Neglect here = more breakouts, shinier skin by noon, and pores that look bigger over time.

Routine (4 steps):

Cleanser (AM/PM) → Control oil without drying.
Try: Heath Oil Control Face Wash (gentle foaming cleanser with willow bark + witch hazel).

Moisturizer (AM/PM) → Hydrate while keeping shine in check.
Try: Heath Oil Control Moisturizer (lightweight hydration + mattifying effect).

Eye Treatment (AM/PM) → Keep the under-eye area sharp without heaviness.
Try: Blu Atlas Restorative Eye Stick (cooling stick to de-puff + smooth).

Body Wash (Daily) → Fight oil and sweat from head to toe.
Try: Ranger Station Santalum Body Wash (sulfate-free, refreshing woody scent).

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Redness

For the guy who gets blotchy, flushed, or irritated skin (from stress, shaving, or just life).

Redness often means your skin barrier is crying out for calm. The fix: soothe inflammation, hydrate smart, and shield against daily triggers.

Routine (4 steps):

Cleanser → A gentle start that won’t strip or aggravate.

  Try: Blu Atlas Volcanic Ash Face Cleanser — Detoxes without harshness.

Eye Cream → Extra care where redness and irritation can show first.

  Try: Cardon Dark Circle Eye Rescue — Cooling hydration with peptides + caffeine to calm and de-puff.

Moisturizer → Lock in hydration, support your barrier, and prevent dryness that worsens redness.

  Try: Pretty Boy Revival Moisturizer — Lightweight hydration that soothes irritation without clogging pores.

SPF → UV is one of redness’s biggest triggers. Protect daily.

  Try: Freaks of Nature SPF 30 — Mineral-based protection that’s gentle on sensitive skin.

(Optional Upgrade)

Aftershave Balm → Soothe post-shave irritation and reinforce skin’s calm.

  Try: Blu Atlas Aftershave Balm — Aloe + shea butter comfort without sting.

[Buy It]

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By Lifestyle

Boardroom Bro

For the guy running on back-to-back calls, endless travel, and the pressure to always look sharp.

Stress, late nights, and recycled office air don’t just drain your energy — they show up on your skin. Think dullness, dark circles, and dehydration.

Routine (5 steps):

Cleanser (AM/PM) → Wash away city grime, plane air, and stress sweat.
Try: Blu Atlas Volcanic Ash Cleanser (deep but gentle detox).

Serum (AM) → Daily defense against aggressors (pollution, stress, office AC).
Try: Heath Protect Serum (Pollustop + Prebiotics to strengthen barrier).

Daytime Moisturizer + SPF (AM) → Hydration plus UV defense to keep skin sharp.
Try: Cardon Daily SPF + Moisturizer (lightweight, protective hydration).

Night Repair (PM) → Recharge skin overnight for a fresher, more resilient face.
Try: Comune Revitalize Overnight Mask (deep hydration + repair while you sleep).

Eye Treatment (AM/PM) → Tackle fine lines, puffiness, and long-hour shadows.
Try: Blu Atlas Restorative Eye Stick (cooling stick for tired eyes).

Optional Upgrade → Elevate the routine with a scent that commands presence.
Try: Ranger Station Santalum Body Wash (rich, woodsy fragrance in a clean daily wash).

Gamer

For the guy who spends more hours in front of a screen than under the sun. Blue light, late nights, and energy drinks don’t just drain your focus—they show up on your skin.

Skip the care, and you’re looking at eye bags, dullness, and breakouts that don’t pause with the game.

Routine (4 steps):

Cleanser (AM/PM) → Clear away oil and late-night grime to reset skin.
Try: Blu Atlas Volcanic Ash Face Cleanser (detox + gentle exfoliation).

Serum (PM) → Recharge skin while you log off.
Try: Heath Repair Serum (niacinamide + melatonin to restore and repair overnight).

Moisturizer (AM/PM) → Hydration to fight against screen-induced dryness.
Try: Jackfir Classic Daily Facial Moisturizer (clean hydration + protection with natural actives).

Eye Cream (AM/PM) → Level up against eye strain, puffiness, and dark circles.
Try: Jackfir Evergreen Eye Cream (lightweight hydration + repair for under-eyes).

Gym Bro

For the guy who lives at the squat rack and isn’t afraid of chalk on his hands.

Sweat, oil, and friction don’t have to wreck your skin — or your confidence. The right routine keeps breakouts, odor, and post-gym redness under control.

Neglect here = clogged pores, stubborn body acne, and skin that never fully recovers between sessions.

Routine (4 steps):

Cleanser (AM/PM) → Wash off sweat, dirt, and oil so your skin doesn’t stay in “locker room mode.”
Try: Blu Atlas Volcanic Ash Face Cleanser (detox + gentle exfoliation).

Serum (AM) → Defend skin against gym grime and pollution.
Try: Heath Protect Serum (Pollustop + prebiotics to strengthen the skin barrier).

Moisturizer (AM/PM) → Restore hydration after tough workouts and keep skin balanced.
Try: Cardon 3-in-1 Hydro Boost Gel Moisturizer (cactus extract + rosehip oil to hydrate and repair overnight or post-shower).

Body Wash (Shower) → Reset with a deep clean and a fresh scent after every grind.
Try: Heath Hair + Body Wash (energizing cleanse with a clean, masculine scent, added bonus is you can use it at shampoo).

Optional Upgrade →

Clean DeoBrooklyn Grooming Deodorant (natural sweat + odor control with a clean finish that lasts past leg day).

Outdoor Athlete

For the guy who’s out training in the elements—sun, sweat, and wind are your daily sparring partners.

Skip care here and you’ll get dehydration, redness, sun damage, and a face that feels as beat as your legs after hill sprints.

Routine (5 steps):

Cleanser (AM/PM) → Wash off sweat, dirt, and SPF without stripping skin.
Try: Jackfir Daily Facial Cleanser (gentle, refreshing, all-skin-types).

Serum (AM) → Defend against the environmental grind.
Try: Heath Protect Serum (Pollustop + prebiotics to shield and strengthen).

Daytime Moisturizer (AM) → Hydration without heaviness, built for recovery after the outdoors.
Try: Freaks of Nature Daily Moisturizer (lightweight, skin-balancing hydration).

SPF (AM) → UV defense to protect from the #1 cause of visible aging.
Try: Freaks of Nature Peak Performance SPF 50(broad-spectrum, clean finish).

Eye Cream (AM/PM) → Tackle puffiness and fine lines where sun damage shows first.
Try: Jackfir Evergreen Eye Cream (lightweight hydration + repair for under-eyes).

Optional Upgrade PM Serum: After a long day outside, boost your skin’s recovery.
Try: Heath Repair Serum (niacinamide + melatonin for overnight repair)

Surfer

For the guy who lives in salt, sun, and sand.

Surfing’s great for your soul, rough on your skin: UV, wind, and saltwater strip hydration and accelerate aging. You need soothing repair, deep hydration, and reliable sun defense.

Neglect here = dry, leathery skin, redness, and premature lines.

Routine (4 steps):

Cleanser (AM/PM) → Wash away salt, sunscreen, and impurities without stripping moisture.
Try: Blu Atlas Volcanic Ash Face Cleanser (gentle detox + mineral-rich hydration).

Moisturizer (PM) → Lock in hydration overnight so you don’t wake up tight and dry.
Try: Freaks of Nature Deeper Dive Moisturizer (lightweight but deeply replenishing).

SPF (AM) → Non-negotiable. Daily broad-spectrum defense to keep skin smooth and healthy.
Try: Freaks of Nature Peak Performance SPF 50 (reef-safe, high-protection formula).

Body Wash (AM/PM) → Rinse off sand, salt, and sweat while keeping skin fresh.
Try: Heath Hair + Body Wash (2-in-1 clean with a crisp, energizing scent).

Optional Add-On: Byrd Purifying Shampoo & Lightweight Conditioner — saltwater beats up your hair too; this set strengthens, hydrates, and keeps it looking healthy.

Traveler

For the guy who’s always on the move. Travel beats up your skin with dry air, stress, and inconsistency. Neglect here = dull, dehydrated skin, breakouts, and looking more jet-lagged than you feel.

Routine (4 steps, all under 3.4 oz & lightweight packaging):

Cleanser (AM/PM) → Wash away airport grime without overdrying.
Try: Cardon Purifying Clay Cleanser (oil control + gentle detox, TSA-friendly tube).

Serum (AM/PM) → Strengthens your barrier against polluted cities and recycled plane air.
Try: Heath Protect Serum (Pollustop + Prebiulin FOS to protect + restore).

Moisturizer + SPF (AM) → Hydration and UV defense in one.
Try: Cardon Daily SPF + Moisturizer (lightweight, 1.75 oz, perfect travel size).

Eye Cream (AM/PM) → Your secret weapon against red-eye puffiness.
Try: Jackfir Evergreen Eye Cream (refreshing, de-puffing, wrinkle defense, 0.5 oz).

Optional Upgrade: Combat jet lag and fatigue from the inside out.
Try: Patricks AL-1 Anti-Lag Pills (travel-ready supplement for energy + recovery).