Ingredient Guide

Every product we carry earned its place. We read the labels so you don’t have to. This guide breaks down the ingredients that actually work, minus the marketing noise.

Click any ingredient below to see why it matters for your skin.

AHAs (Glycolic / Lactic Acid)

What It Is: Water-soluble exfoliating acids from fruits, milk, or sugar cane.

What It Does: Removes dead skin cells, smooths fine lines, brightens tone.

Best For: Dry, dull, or uneven skin.

How to Use It: 2–3 times a week at night; follow with moisturizer.

Pair It With / Avoid: Pairs with hydrating ingredients; avoid layering with retinol in same routine.

Allantoin

What It Is: A skin conditioner from plants like comfrey.

What It Does: Soothes irritation, promotes healing, and softens skin.

Best For: Sensitive, dry, or post-treatment skin.

How to Use It: In creams, serums, or aftershave balms.

Pair It With / Avoid: Pairs with aloe vera, ceramides, and hyaluronic acid.

Aloe Vera

What It Is: A soothing plant extract with vitamins, minerals, and amino acids.

What It Does: Calms irritation, hydrates, and supports healing.

Best For: Sensitive, irritated, or sun-exposed skin.

How to Use It: Apply directly to skin or look for in gels, creams, or masks.

Pair It With / Avoid: Pairs with hyaluronic acid, ceramides, niacinamide.

Bakuchiol

What It Is: A plant-derived alternative to retinol, sourced from the babchi plant.

What It Does: Encourages cell turnover, supports collagen, smooths fine lines—without the irritation or sun sensitivity of retinol.

Best For: Sensitive skin, retinol beginners, or daytime use.

How to Use It: Use morning or night, 3–5 times a week. Safe with SPF.

Pair It With / Avoid: Pairs well with all actives, including vitamin C and acids.

Benzoyl Peroxide

What It Is: A powerful antibacterial for acne treatment.

What It Does: Kills acne-causing bacteria, reduces inflammation, and helps prevent new breakouts.

Best For: Acne-prone skin.

How to Use It: Use in cleansers or spot treatments; start with lower strengths.

Pair It With / Avoid: Avoid layering with retinol or vitamin C in the same routine.

Caffeine

What It Is: A stimulant that boosts circulation and wakes up skin.

What It Does: Reduces puffiness, especially under eyes, and temporarily firms skin.

Best For: Tired, puffy, or dull skin.

How to Use It: Use in eye creams or morning serums.

Pair It With / Avoid: Pairs with antioxidants like green tea.

Ceramides

What It Is: Lipids (fats) that are naturally part of your skin barrier.

What It Does: Strengthens skin’s defense against dryness, irritation, and environmental stress.

Best For: Dry, sensitive, or compromised skin.

How to Use It: Look for in moisturizers and creams; use morning and night.

Pair It With / Avoid: Pairs with hyaluronic acid, niacinamide, peptides.

Charcoal

What It Is: A porous carbon that traps dirt and oil.

What It Does: Detoxifies pores, absorbs excess oil, and refreshes skin.

Best For: Oily or breakout-prone skin.

How to Use It: In masks or cleansers, 1–2 times a week.

Pair It With / Avoid: Pairs with clay; avoid overuse to prevent dryness.

Clay (Kaolin / Bentonite)

What It Is: Minerals that absorb oil and impurities.

What It Does: Mattifies skin, clears pores, and refines texture.

Best For: Oily or combination skin.

How to Use It: Masks or spot treatments, 1–2 times a week.

Pair It With / Avoid: Pairs with charcoal, salicylic acid.

Green Tea Extract

What It Is: An antioxidant-rich botanical from Camellia sinensis leaves.

What It Does: Neutralizes free radicals, reduces redness, and protects against UV damage.

Best For: Sensitive, oily, or aging skin.

How to Use It: Morning or night in serums, toners, or creams.

Pair It With / Avoid: Pairs with vitamin C, SPF, and hyaluronic acid.

Hyaluronic Acid

What It Is: A water-attracting molecule naturally found in skin.

What It Does: Pulls in and locks moisture, plumps fine lines, and gives skin a smoother appearance.

Best For: All skin types, especially dehydrated or dry skin.

How to Use It: Apply to damp skin before moisturizer, morning or night.

Pair It With / Avoid: Pairs with everything—especially ceramides and peptides.

Niacinamide

What It Is: A form of vitamin B3 that supports healthy skin function.

What It Does: Balances oil production, refines pores, strengthens the skin barrier, and fades dark spots.

Best For: All skin types, especially oily, combination, or breakout-prone.

How to Use It: Morning or night. Works in serums, moisturizers, and toners.

Pair It With / Avoid: Pairs with just about anything—vitamin C, acids, retinol.

Peptides

What It Is: Short chains of amino acids that signal skin to produce more collagen and elastin.

What It Does: Firms skin, improves elasticity, and softens fine lines.

Best For: All skin types looking for anti-aging support.

How to Use It: Use daily in serums or moisturizers.

Pair It With / Avoid: Pairs with retinol, hyaluronic acid, niacinamide.

Retinol

What It Is: A vitamin A derivative that speeds up cell turnover and boosts collagen production.

What It Does: Reduces fine lines, smooths rough texture, clears clogged pores, and evens skin tone.

Best For: Signs of aging, acne, uneven tone. Works best for normal, combo, and oily skin; sensitive skin should start slow.

How to Use It: Apply at night, 2–3 times a week to start. Always pair with sunscreen during the day.

Pair It With / Avoid: Pairs with peptides and ceramides. Avoid layering with strong exfoliating acids in the same routine.

See Also: Bakuchiol

Salicylic Acid

What It Is: A beta hydroxy acid (BHA) that penetrates deep into pores.

What It Does: Clears clogs, reduces breakouts, smooths texture, and minimizes blackheads.

Best For: Oily, combination, and acne-prone skin.

How to Use It: 2–3 times a week in cleansers, masks, or spot treatments.

Pair It With / Avoid: Pairs with niacinamide; avoid layering with other strong acids or retinol at the same time.

Shea Butter

What It Is: A rich fat from the nuts of the shea tree.

What It Does: Deeply moisturizes, repairs, and protects dry skin.

Best For: Dry, rough, or chapped skin.

How to Use It: In creams, balms, or body butters; apply as needed.

Pair It With / Avoid: Pairs with ceramides, oils, and humectants.

SPF (Zinc Oxide / Titanium Dioxide)

What It Is: Mineral sunscreens that reflect UV rays. Zinc Oxide reflects all UVA and UVB rays. Titanium Dioxide reflects short wave UVA and UVB rays.

What It Does: Both protects against sunburn, skin damage, and premature aging. They reflects and scatterssunlight instead of penetrating into the skin. Zinc Oxide specifically offers broader protection.

Best For: All skin types, especially sensitive.

How to Use It: Apply every morning, last step in routine. Reapply every 2 hours if in sun.

Pair It With / Avoid: Pairs with everything. Both ingredients are often paired together.

Squalane

What It Is: A stable oil that mimics skin’s natural sebum.

What It Does: Moisturizes without clogging pores, balances oil, and softens skin.

Best For: All skin types, especially dry or sensitive.

How to Use It: Apply after water-based products, morning or night.

Pair It With / Avoid: Pairs with retinol, vitamin C, and peptides.

Tea Tree Oil

What It Is: An essential oil with antibacterial and anti-inflammatory properties.

What It Does: Targets acne-causing bacteria, reduces redness, and helps balance oil.

Best For: Acne-prone or oily skin.

How to Use It: In diluted form in spot treatments, cleansers, or masks.

Pair It With / Avoid: Pairs with niacinamide; avoid undiluted use to prevent irritation.

Vitamin C (Ascorbic Acid)

What It Is: A potent antioxidant and collagen booster.

What It Does: Brightens skin tone, evens discoloration, and fights free radicals.

Best For: Dullness, uneven tone, early signs of aging.

How to Use It: Apply in the morning before SPF. Store in a cool, dark place.

Pair It With / Avoid: Pairs with SPF and ferulic acid; avoid layering with strong exfoliating acids in the same routine.