Pretty Boy was built by two college friends—Kevin Niehoff and Ben Feys—who turned their own skincare struggles into a mission. Kevin battled eczema, Ben wrestled with acne, and both were fed up with overpriced, overcomplicated products. In 2022, they launched Pretty Boy with one goal: simple, effective skincare for active men.
They started lean: a smart two-step system (cleanser + moisturizer) and formulas that put results first—no fluff. Products have earned serious credibility, including recognition from the National Eczema Association.
What Makes Them Different
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Niacinamide — evens tone, calms inflammation, and strengthens the skin barrier.
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Hyaluronic Acid — pulls in and locks moisture without clogging pores.
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Shea Butter — deeply hydrates and soothes dry, irritated skin.
Why It Earned Its Place at Henkey’s
Pretty Boy embodies what we believe in: honest, solution-focused formulas born from real need. When a brand puts the work into both the story and the science, it earns its spot here.
Why We Carry Pretty Boy
Pretty Boy was built by two college friends—Kevin Niehoff and Ben Feys—who turned their own skincare struggles into a mission. Kevin battled eczema, Ben wrestled with acne, and both were fed up with overpriced, overcomplicated products. In 2022, they launched Pretty Boy with one goal: simple, effective skincare for active men.
They started lean: a smart two-step system (cleanser + moisturizer) and formulas that put results first—no fluff. Products have earned serious credibility, including recognition from the National Eczema Association.
What Makes Them Different
Why It Earned Its Place at Henkey’s
Pretty Boy embodies what we believe in: honest, solution-focused formulas born from real need. When a brand puts the work into both the story and the science, it earns its spot here.