Our picks for 2026 aren’t predictions. They’re built on real customer behavior, repeat purchases, and the products men kept coming back to last year.
When it comes to the best men’s grooming products for 2026, the most honest answers aren’t found in trend forecasts or glossy roundups. They’re found in what men actually buy, and keep buying.
At Henkey’s, we look at grooming as a loop. We curate products we believe truly work. Our customers put them to the test in real life. Then we pay close attention to what they come back for. That feedback loop — curation, customer behavior, refinement — is how our assortment gets smarter over time.
These are the products shaping 2026 not because we say so, but because customers already proved they deserve to stay.
Shop the Best Sellers
What Our Best Sellers Tell Us About How Men Groom
Looking across our top-performing products from 2025, a few patterns are impossible to ignore. And they paint a clear picture of how modern men actually approach grooming.
1. Men Want Fewer Steps — and Better Results
There’s no ten-step routine dominating this list. Instead, men repeatedly returned to essentials that do their job well:
- Face washes that clean without stripping
- Moisturizers that hydrate without shine
- SPF that doesn’t feel like sunscreen
- Shave support that actually calms skin
This tells us something important: men aren’t chasing complexity. They want grooming to work quietly in the background of their lives.
Good grooming doesn’t need to be complicated. It just needs to perform.
2. Comfort Is Confidence
Post-shave repair, gentle cleansers, oil control... These weren’t niche winners. They were consistent purchases.
Redness, irritation, razor burn, and shine may not be the most talked-about concerns, but they’re among the most motivating. When a product calms skin, reduces irritation, or keeps oil in check, it earns trust quickly and that trust turns into habit.
The takeaway? Confidence often starts with comfort. And products that reduce friction — literally and figuratively — stick around.
3. Oil Control Beats Anti-Aging (For Now)
One of the clearest signals from 2025: men are prioritizing how their skin looks today.
Oil control cleansers and moisturizers outperformed more speculative, trend-driven treatments. That doesn’t mean men don’t care about aging. It means they care more about looking sharp, put-together, and calm in real time.
Men don’t want promises about ten years from now. They want solutions they can see in the mirror before they walk out the door.
4. The Shower Is Still the Gateway
Body washes and hair & body washes remained powerful entry points — and reliable buys — because the shower is where routines start.
It’s low friction. It’s familiar. And when a product delivers there - whether through performance, scent, or simplicity - it earns a place fast. Many customers discover their first Henkey’s product in the shower, then expand into face care once trust is established.
5. What Didn’t Dominate the List Is Just as Telling
You won’t find gimmicks here. You won’t find trend-of-the-month ingredients. You won’t find products that demand blind faith.
The best sellers of 2025 were defined by:
- Consistency
- Ease
- Performance
- Products that fit real life
That’s not accidental. It’s the result of customers voting with their routines.
Shop the Best Sellers That Are Informing 2026
Here’s the list, straight from 2025 sales performance — with links so you can shop the same products customers came back for.
Top movers by units sold
Best Sellers by Category
Cleansers
PrettyBoy Fresh Start Gentle Face Cleanser
Heath Face Wash
Heath Oil Control Face Wash
Moisturizers
PrettyBoy Revival Moisturizer
COMUNE Hydra Shroom Cream
Heath Oil Control Moisturizer
Blu Atlas Hydrating Face Moisturizer
SPF (daily protection)
Cardon Daily SPF + Moisturizer
Freaks of Nature Daily Defender SPF 30
Shave + repair
Heath Post Shave Repair
Blu Atlas Shave Cream
Body + shower
Blu Atlas Hydrating Body Wash
Heath Hair & Body Wash
Henkey’s Clean Slate Scrubber
Treatment
Blu Atlas Overnight Recovery Bio-Retinol Stick
Fragrance
Ranger Station High Horse Eau De Parfum
Full list
The Henkey’s Standard, Reinforced
Every product we carry starts with solid ingredients, clean where possible, and proven to perform. But the final filter is always the same: does it earn its place over time?
Our customers answer that question for us every day — through repeat purchases, routines they stick to, and products they come back for without second-guessing. This list isn’t just a snapshot of what sold well. It’s a reflection of trust, built bottle by bottle, routine by routine. And it’s the foundation we’re carrying forward into 2026.
Good grooming. No guesswork. Just what works.
Shop the Best Sellers
Best Men’s Grooming Products for 2026 — Based on 2025 Sales
Our picks for 2026 aren’t predictions. They’re built on real customer behavior, repeat purchases, and the products men kept coming back to last year.
When it comes to the best men’s grooming products for 2026, the most honest answers aren’t found in trend forecasts or glossy roundups. They’re found in what men actually buy, and keep buying.
At Henkey’s, we look at grooming as a loop. We curate products we believe truly work. Our customers put them to the test in real life. Then we pay close attention to what they come back for. That feedback loop — curation, customer behavior, refinement — is how our assortment gets smarter over time.
These are the products shaping 2026 not because we say so, but because customers already proved they deserve to stay.
Shop the Best Sellers
What Our Best Sellers Tell Us About How Men Groom
Looking across our top-performing products from 2025, a few patterns are impossible to ignore. And they paint a clear picture of how modern men actually approach grooming.
1. Men Want Fewer Steps — and Better Results
There’s no ten-step routine dominating this list. Instead, men repeatedly returned to essentials that do their job well:
This tells us something important: men aren’t chasing complexity. They want grooming to work quietly in the background of their lives.
Good grooming doesn’t need to be complicated. It just needs to perform.
2. Comfort Is Confidence
Post-shave repair, gentle cleansers, oil control... These weren’t niche winners. They were consistent purchases.
Redness, irritation, razor burn, and shine may not be the most talked-about concerns, but they’re among the most motivating. When a product calms skin, reduces irritation, or keeps oil in check, it earns trust quickly and that trust turns into habit.
The takeaway? Confidence often starts with comfort. And products that reduce friction — literally and figuratively — stick around.
3. Oil Control Beats Anti-Aging (For Now)
One of the clearest signals from 2025: men are prioritizing how their skin looks today.
Oil control cleansers and moisturizers outperformed more speculative, trend-driven treatments. That doesn’t mean men don’t care about aging. It means they care more about looking sharp, put-together, and calm in real time.
Men don’t want promises about ten years from now. They want solutions they can see in the mirror before they walk out the door.
4. The Shower Is Still the Gateway
Body washes and hair & body washes remained powerful entry points — and reliable buys — because the shower is where routines start.
It’s low friction. It’s familiar. And when a product delivers there - whether through performance, scent, or simplicity - it earns a place fast. Many customers discover their first Henkey’s product in the shower, then expand into face care once trust is established.
5. What Didn’t Dominate the List Is Just as Telling
You won’t find gimmicks here. You won’t find trend-of-the-month ingredients. You won’t find products that demand blind faith.
The best sellers of 2025 were defined by:
That’s not accidental. It’s the result of customers voting with their routines.
Shop the Best Sellers That Are Informing 2026
Here’s the list, straight from 2025 sales performance — with links so you can shop the same products customers came back for.
Top movers by units sold
Best Sellers by Category
Cleansers
PrettyBoy Fresh Start Gentle Face Cleanser
Heath Face Wash
Heath Oil Control Face Wash
Moisturizers
PrettyBoy Revival Moisturizer
COMUNE Hydra Shroom Cream
Heath Oil Control Moisturizer
Blu Atlas Hydrating Face Moisturizer
SPF (daily protection)
Cardon Daily SPF + Moisturizer
Freaks of Nature Daily Defender SPF 30
Shave + repair
Heath Post Shave Repair
Blu Atlas Shave Cream
Body + shower
Blu Atlas Hydrating Body Wash
Heath Hair & Body Wash
Henkey’s Clean Slate Scrubber
Treatment
Blu Atlas Overnight Recovery Bio-Retinol Stick
Fragrance
Ranger Station High Horse Eau De Parfum
Full list
The Henkey’s Standard, Reinforced
Every product we carry starts with solid ingredients, clean where possible, and proven to perform. But the final filter is always the same: does it earn its place over time?
Our customers answer that question for us every day — through repeat purchases, routines they stick to, and products they come back for without second-guessing. This list isn’t just a snapshot of what sold well. It’s a reflection of trust, built bottle by bottle, routine by routine. And it’s the foundation we’re carrying forward into 2026.
Good grooming. No guesswork. Just what works.
Shop the Best Sellers