Cement Clay

Layrite Cement Clay is for guys who want serious hold without the shine of a traditional pomade. Layrite's strongest-hold styling product gives hair extreme hold with a matte finish, adding texture and definition while keeping your style firmly in place. It's especially good for short, textured or high-control styles where you want maximum hold and a dry, matte look.

Cement Clay works particularly well for thick, coarse or hard-to-control hair, adding serious grip and definition while helping hair look fuller and more textured. It's a strong choice for messy textured styles, quiffs, short pompadours and styles that need height without shine.

The water-based formula sets without the heavy, waxy feel of some clays. Work a small amount through dry hair for maximum hold and texture, or apply to slightly damp hair for more flexibility. Despite the strength, it rinses out with water.