Mississippi | @emergentpattern
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THE GREAT FALL RESET. The Science of Seasonal Skin
Cooler air means drier skin. Learn how to adjust your cleanser, moisturizer, and SPF to keep hydration locked in.
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WHY WE FELL FOR THIS 2-IN-1 Not all shortcuts are created equal
We’ve long warned against 3-in-1s but Heath’s 2-in-1 earned its spot. Clean ingredients, balanced results, and no shortcuts.
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HENKEY'S GPT A New Way to Explore
We built our own GPT, a custom model embedded inside ChatGPT’s large language model. It’s trained on our product catalog, ingredient data, and brand voice, so when you ask, it answers like someone who actually knows your skin.
ASK SOMETHING
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Somewhere between spray-on skinny jeans and WIIIDE-leg pants, sanity has returned.
They're calling it Goldilocks Denim: not too tight, not too loose, just right. The kind of jeans you can sit, squat, or sprint in... where things - ahem - can breath.
Think classic, think Levi's 501s. Mid-rise, straight or athletic cut, a little structure without the squeeze.
They’re the jeans that say, “I’ve been doing this since before TikTok told you what selvedge means.”
Robert Redford wore them before you were old enough to appreciate his haircut. And if someone questions you: designer Jonathan Anderson took a bow at his Dior womenswear debut in Paris wearing the same fit.
If Goldilocks were a guy, this is what he’d wear to brunch, to the bar, and probably to fix something afterward.
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WHY COOL GUYS ARE WEARING SUCH UNDERSTATED CLOTHES — WSJ
Henkey’s take: The loud logo era is fading. The new move? Clothes that whisper but still speak volumes. Fit, fabric, and quiet confidence do the talking because style isn’t about being noticed first, it’s about being remembered later.
READ NOW
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THESE MEN EXPERIENCED 'MANOPAUSE' — NY Post
Henkey’s take: “Manopause” might sound funny but the fatigue, mood shifts, and loss of drive are real and it can effect up to 40% of men. It’s not weakness, it’s biology catching up. The smart move isn’t ignoring it, it’s adapting. Training, eating, and living with more intention than before.
READ NOW
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Smoked Wings
There’s a special kind of pressure that comes with Buffalo in-laws. Every wing you make gets judged like it’s competing for the Lombardi Trophy. So we got to work.
Turns out, the secret to crispy smoked wings isn’t more heat, it’s a little cornstarch and a lot of patience.
We’ve tested this recipe in the smoker and the air fryer. Both pass the Buffalo test. Just don’t call them boneless.
And, Go Bills!
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Robert Redford
Actor. Director. Founder. The kind of man who made quiet leadership look effortless.
From All the President’s Men to Sundance, he built more than stories, he built standards.
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D’Angelo
A craftsman of soul who reminded men that strength can sound soft.
His music didn’t shout; it simmered. Proof that confidence has a rhythm, not a volume.
Listen
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Drew Struzan
The artist behind Star Wars, Indiana Jones, and Back to the Future.
His posters didn’t just sell movies, they taught a generation what imagination looks like when you take it seriously.
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Field Notes Vol. 2
GROOMING NOTES
The Science of Seasonal Skin
Not all shortcuts are created equal
HENKEY'S GPT
A New Way to Explore
We built our own GPT, a custom model embedded inside ChatGPT’s large language model. It’s trained on our product catalog, ingredient data, and brand voice, so when you ask, it answers like someone who actually knows your skin.
ASK SOMETHING
STYLE NOTES
SIGNALS
WHY COOL GUYS ARE WEARING SUCH UNDERSTATED CLOTHES — WSJ
Henkey’s take: The loud logo era is fading. The new move? Clothes that whisper but still speak volumes. Fit, fabric, and quiet confidence do the talking because style isn’t about being noticed first, it’s about being remembered later.
READ NOW
THESE MEN EXPERIENCED 'MANOPAUSE' — NY Post
Henkey’s take: “Manopause” might sound funny but the fatigue, mood shifts, and loss of drive are real and it can effect up to 40% of men. It’s not weakness, it’s biology catching up. The smart move isn’t ignoring it, it’s adapting. Training, eating, and living with more intention than before.
READ NOW
COOKS CORNER
Smoked Wings
There’s a special kind of pressure that comes with Buffalo in-laws. Every wing you make gets judged like it’s competing for the Lombardi Trophy. So we got to work.
Turns out, the secret to crispy smoked wings isn’t more heat, it’s a little cornstarch and a lot of patience.
We’ve tested this recipe in the smoker and the air fryer. Both pass the Buffalo test. Just don’t call them boneless.
And, Go Bills!
A NOD TO THE LEGENDS
Actor. Director. Founder. The kind of man who made quiet leadership look effortless.
D’Angelo
A craftsman of soul who reminded men that strength can sound soft.
His music didn’t shout; it simmered. Proof that confidence has a rhythm, not a volume.
Listen
Stay sharp out there.
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