THE TREND WE SAW COMING. And Probably, Why You're Here
Men are buying skincare for themselves now.
What used to be someone else's job has become something men actually think about: researching products, choosing routines, and even gifting grooming with intention. The shift isn’t subtle. Guys are deciding what works for them, instead of borrowing what’s nearby.
And no, this isn't self promotion. This is real journalism.
IT'S NORMAL TO WANT YOUR ROUTINE TO FIT YOU Yes, Be Intentional with Self Care
The WSJ reports, brands are seeing guys gravitate toward products made specifically for them: ingredients that serve your needs and scents that function as a small, everyday luxury rather than a loud statement.
HENKEY'S NOVEMBER BEST SELLERS. What Your Buddies Are Buying
Our sales data tells an interesting story of what's actually making it to men's shelves. Men want comfort, simplicity, and results without complication.
Look to this month's Editor's Pick for our top seller.
After years of athleisure doing all the work, something has shifted. Gen Alpha and younger Gen Z started to realize that comfort alone wasn’t cutting it anymore. Looking a little sharper didn’t feel restrictive. It actually felt better.
According to The New York Times, TikTok has played a role in this reset, with younger men experimenting with clothes that still feel easy, but look more intentional, and noticing the confidence bump that comes with it.
Henkey’s take: Boxing isn’t having a moment because it’s flashy. It’s having a moment because it rewards discipline, repetition, and restraint. In uncertain times, men gravitate toward systems where effort compounds quietly. Consistency beats spectacle.
Guitarist, producer, and architect of the Stax sound. From Booker T. & the M.G.’s to Otis Redding, Cropper shaped soul music by doing less: fewer notes, better ones.
Proof that restraint can be just as powerful as volume.
Penobscot Nation elder and U.S. Army medic who landed on Omaha Beach on D-Day. He spent his life honoring those who didn’t come home, reminding future generations that service isn’t loud, it’s lived.
The architect whose daring, sculptural buildings became world landmarks from Bilbao to Los Angeles. Gehry pushed the boundaries of structure and form, proving that architecture can be art without sacrificing function.
Field Notes 004 - December 2025
GROOMING NOTES
And Probably, Why You're Here
Men are buying skincare for themselves now.
What used to be someone else's job has become something men actually think about: researching products, choosing routines, and even gifting grooming with intention. The shift isn’t subtle. Guys are deciding what works for them, instead of borrowing what’s nearby.
And no, this isn't self promotion. This is real journalism.
Yes, Be Intentional with Self Care
HENKEY'S NOVEMBER BEST SELLERS.
What Your Buddies Are Buying
Our sales data tells an interesting story of what's actually making it to men's shelves. Men want comfort, simplicity, and results without complication.
Look to this month's Editor's Pick for our top seller.
READ NOW
STYLE NOTES
After years of athleisure doing all the work, something has shifted. Gen Alpha and younger Gen Z started to realize that comfort alone wasn’t cutting it anymore. Looking a little sharper didn’t feel restrictive. It actually felt better.
According to The New York Times, TikTok has played a role in this reset, with younger men experimenting with clothes that still feel easy, but look more intentional, and noticing the confidence bump that comes with it.
SIGNALS
Henkey’s take: The old scripts around dating and relationships don’t guide behavior anymore. Gen Z is writing its own language, here's your primer:
Breadcrumbing - Giving just enough attention to keep someone interested, without intention to commit.
Orbiting - Staying present digitally (likes, views, reactions) without direct engagement.
Benching - Keeping someone as an option while exploring others.
READ NOW →
WHY BOXING IS FASHION'S OBSESSION — VOGUE
Henkey’s take: Boxing isn’t having a moment because it’s flashy. It’s having a moment because it rewards discipline, repetition, and restraint. In uncertain times, men gravitate toward systems where effort compounds quietly. Consistency beats spectacle.
READ NOW →
A NOD TO THE LEGENDS
Steve Cropper
(1941–2025)
Guitarist, producer, and architect of the Stax sound. From Booker T. & the M.G.’s to Otis Redding, Cropper shaped soul music by doing less: fewer notes, better ones.
Proof that restraint can be just as powerful as volume.
Rolling Stone Remembers→
Charles Norman Shay
(1923–2025)
Penobscot Nation elder and U.S. Army medic who landed on Omaha Beach on D-Day. He spent his life honoring those who didn’t come home, reminding future generations that service isn’t loud, it’s lived.
NY Times Remembers →
(1929–2025)
The architect whose daring, sculptural buildings became world landmarks from Bilbao to Los Angeles. Gehry pushed the boundaries of structure and form, proving that architecture can be art without sacrificing function.
Check out this remembrance→
Merry Christmas. Happy Holidays.
Stay sharp out there.
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