{"title":"Under $20","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe don't curate by price... we curate by quality. But we do love finding products under $20 that still meet the Henkeys Standard.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're testing a new brand, adding to an existing routine, or grabbing something thoughtful without overthinking it, everything here works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUnder $20 doesn't mean cheap.\u003c\/strong\u003e It just means you're getting smart grooming at an accessible price. 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One bottle lasts 6-8 weeks with twice-daily use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic","offer_id":52760801575283,"sku":"02-02-F","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Fragrance Free","offer_id":52760801608051,"sku":"02-02-G","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/26ae591e32aaff300074db8fbe69c9abdc83f40fad21622d3e72c002e71414c6.jpg?v=1767207400"},{"product_id":"brightening-eye-cream","title":"Brightening Eye Cream","description":"\u003cp\u003eDark circles and puffy eyes make you look exhausted no matter how much sleep you got.\u003c\/p\u003e\n\u003cp\u003eBu Atlas' Brightening Eye Cream uses \u003cstrong\u003epeptides\u003c\/strong\u003e derived from lentils to help reduce the appearance of dark circles while \u003cstrong\u003esodium hyaluronate\u003c\/strong\u003e plumps the look of fine lines. \u003cstrong\u003eLicorice extract\u003c\/strong\u003e brightens and evens skin tone with \u003cstrong\u003evitamins C and E\u003c\/strong\u003e while \u003cstrong\u003ealoe vera\u003c\/strong\u003e and \u003cstrong\u003eshea butter\u003c\/strong\u003e deliver deep hydration to delicate under-eye skin.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula absorbs quickly without pilling under sunscreen or makeup, leaving the eye area looking refreshed and smoother. Fruit extracts provide antioxidant protection against environmental stressors.\u003c\/p\u003e\n\u003cp\u003eFree of petroleums, sulfates, phthalates. Animal-free, cruelty-free. One jar lasts 6-8 weeks with daily use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":52760801640819,"sku":"01-02-C","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/f98364ef17b00898df895a9b6505881a8bce537ce8af481dba5438451d3c2164.png?v=1774926185"},{"product_id":"nourishing-body-lotion","title":"Nourishing Body Lotion","description":"\u003cp\u003eMost body lotions either hydrate or absorb fast, rarely both without feeling greasy.\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Nourishing Body Lotion uses \u003cstrong\u003eshea butter\u003c\/strong\u003e, \u003cstrong\u003ejojoba oil\u003c\/strong\u003e, and \u003cstrong\u003eseaweed extract\u003c\/strong\u003e to deliver deep, lasting moisture that calms irritation and smooths crepey skin. \u003cstrong\u003eSqualane\u003c\/strong\u003e locks in hydration for all-day comfort while supporting your skin's natural barrier. The lightweight formula absorbs quickly without sticky residue, leaving skin soft, smooth, and visibly firmer. A\u003c\/p\u003e\n\u003cp\u003evailable in Classic scent (bergamot, clary sage, patchouli) or Fragrance-Free. One bottle lasts 4-6 weeks with daily full-body use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Fragrance Free","offer_id":52760801673587,"sku":"02-02-B","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic","offer_id":52760801706355,"sku":"02-02-A","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/88d9c3f1de267adf46359ef5a04cb086ca2aebac7e4ea101ff589c27f4867c34.jpg?v=1774925988"},{"product_id":"conditioner","title":"Conditioner","description":"\u003cp\u003eBlu Atlas' Conditioner hydrates and softens hair without the heavy, flat feeling that makes thin hair look limp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArgan oil\u003c\/strong\u003e and \u003cstrong\u003eavocado oil\u003c\/strong\u003e deliver moisture while \u003cstrong\u003ebarley protein\u003c\/strong\u003e strengthens strands against breakage. The lightweight formula smooths frizz, adds natural shine, and helps soothe dry scalp—all without weighing hair down. \u003cstrong\u003eWhite tea extract\u003c\/strong\u003e provides antioxidant protection while the fresh blend of bergamot, clary sage, and patchouli keeps you smelling clean all day.\u003c\/p\u003e\n\u003cp\u003eWorks on all hair types, whether straight, wavy, or curly. Free of sulfates, parabens, and phthalates. 96% of ingredients from natural origins—plants, fruits, and minerals. One 8oz bottle lasts 4-6 weeks with daily use (also available in 16 oz).\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 16oz","offer_id":52760801739123,"sku":"02-01-D","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 8oz","offer_id":52760801771891,"sku":"02-01-E","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 30z - Travel Size","offer_id":52829610836339,"sku":"02-01-F","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/998162e71f94867091bac3d7dc38c96c22589e2fec9097e1f86ba068ba1761ba.jpg?v=1775516980"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp\u003eSun damage, post-shave discoloration, and uneven tone make your skin look older and more tired than you actually are.\u003c\/p\u003e\n\u003cp\u003eBlu Atlas' Vitamin C Serum uses \u003cstrong\u003eascorbic acid\u003c\/strong\u003e to fade dark spots and brighten dull skin while supporting the appearance of firmer, smoother skin and reducing the look of fine lines. \u003cstrong\u003eFerulic acid\u003c\/strong\u003e and \u003cstrong\u003evitamin E\u003c\/strong\u003e boost the antioxidant power. \u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e and \u003cstrong\u003ealoe vera\u003c\/strong\u003e deliver deep hydration that strengthens your skin barrier. \u003cstrong\u003eMulberry root\u003c\/strong\u003e and \u003cstrong\u003eapple extract\u003c\/strong\u003e soothe irritation and reduce redness.\u003c\/p\u003e\n\u003cp\u003eThe lightweight serum absorbs quickly without greasiness. 96% natural-origin ingredients. One bottle lasts 6-8 weeks with daily use (always follow use with SPF)\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":52760801804659,"sku":"02-02-E","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/14c4338ecda76ff17c6f6cfa6055ea5d6f5ab63ce881e63eaa75d60dc9a8bffb.jpg?v=1776185185"},{"product_id":"natural-exfoliating-bar-soap","title":"Natural Exfoliating Bar Soap","description":"\u003cp class=\"MsoNormal\"\u003eEveryday Exfoliating Bar Soap contains natural jojoba beads to gently remove dead skin and impurities. Aloe soothes and nourishes freshly buffed skin, while shea butter hydrates and locks in moisture. The result? 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One bottle lasts 6-8 weeks with regular shaving.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic","offer_id":52760802001267,"sku":"01-01-A","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Coconut Apricot","offer_id":62383210725747,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/10c8b494b50baadaadc21e53bd8ab46d30cd871dbcd019818f7e1493afd433ce.jpg?v=1759444206"},{"product_id":"pilgrims®-blue-cyprus-and-coconut-deodorant","title":"Pilgrim's® Blue Cyprus and Coconut Deodorant","description":"\u003cp\u003e\u003cspan\u003ePilgrim's Blue Cyprus and Coconut deodorant is a gentle yet effective vegan deodorant that neutralizes odor with the pleasant aroma of blue Cyprus, bergamot and coconut.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDuring the trial and error phase of creating this product several wearers reported people wanting to know what they were wearing because the subtle aroma of wood was so intoxicating people wanted to sniff their armpits.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion_head\"\u003eWHAT IT SMELLS LIKE: Blue Cyprus, Chamomile, Clary Sage and Cedar Wood\u003c\/div\u003e","brand":"Brooklyn Grooming","offers":[{"title":"Default Title","offer_id":52760802132339,"sku":"02-03-D","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/c784712ac8680c08216983c84cf1c20d2a3fd5c87d40ededf9e75a1b0ae095e8.jpg?v=1753303993"},{"product_id":"pilgrims-unscented-deodorant","title":"Pilgrim's Unscented Deodorant","description":"\u003cp data-start=\"67\" data-end=\"517\" class=\"\"\u003e\u003cstrong data-start=\"67\" data-end=\"138\"\u003eSay Goodbye to Harsh Chemicals – Meet Pilgrim's Unscented Deodorant\u003c\/strong\u003e\u003cbr data-start=\"138\" data-end=\"141\"\u003eLooking for a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"155\" data-end=\"183\"\u003efragrance-free deodorant\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat works without the chemicals? 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Keep fresh and confident, knowing you’re choosing a product that’s not only kind to your skin but also to the planet.\u003c\/p\u003e","brand":"Brooklyn Grooming","offers":[{"title":"Default Title","offer_id":52760802165107,"sku":"02-03-E","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/2d4b109eb116dc001c53206fb0a58b61b05a658d5ee59ccdb53dafa7adc32567.jpg?v=1753303995"},{"product_id":"wild-orange-and-cedar-wood-deodorant","title":"Wild Orange and Cedar Wood Deodorant","description":"\u003cp data-end=\"75\" data-start=\"0\"\u003e\u003cstrong data-end=\"73\" data-start=\"0\"\u003eStay Fresh, Naturally – Wild Orange, Cedarwood \u0026amp; Palo Santo Deodorant\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"426\" data-start=\"77\"\u003eYou shouldn’t have to choose between smelling great and using clean ingredients. 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Just simple, natural ingredients that keep you fresh and confident all day.\u003c\/p\u003e\n\u003cp data-end=\"920\" data-start=\"878\"\u003e\u003cstrong data-end=\"918\" data-start=\"882\"\u003eA Scent That Grounds \u0026amp; Refreshes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"921\"\u003eThis deodorant brings together the bright, uplifting aroma of\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"998\" data-start=\"983\"\u003ewild orange\u003c\/strong\u003e, the grounding warmth of\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1037\" data-start=\"1024\"\u003ecedarwood\u003c\/strong\u003e, and the sacred, cleansing essence of\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"1090\" data-start=\"1076\"\u003epalo santo\u003c\/strong\u003e. The result? A scent that feels fresh yet calming, with hints of citrus, deep woodsy notes, and a touch of smokey sweetness. 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Coconut shell powder provides gentle scrubbing action. The result: pores that actually breathe, skin that feels clean—not squeaky—and a matte finish that lasts.\u003c\/p\u003e\n\n\u003cp\u003eClay-based, dual-action exfoliation. British-made with sustainably sourced actives. 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It uses \u003cstrong\u003eshea butter\u003c\/strong\u003e and \u003cstrong\u003epro-vitamin B5\u003c\/strong\u003e to deeply nourish dry, overworked hands while \u003cstrong\u003ePollustop\u003c\/strong\u003e creates an invisible barrier against pollution and environmental aging. \u003cstrong\u003eAllantoin\u003c\/strong\u003e soothes irritation and speeds healing on cracked, rough skin. \u003cstrong\u003eUrea\u003c\/strong\u003e softens calluses.\u003c\/p\u003e\n\u003cp\u003eA pea-sized amount covers both hands. One tube lasts 8-10 weeks with regular use.\u003c\/p\u003e","brand":"Heath","offers":[{"title":"Default Title","offer_id":52760802361715,"sku":"03-03-H","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/ec630cdd7b1c514577931dade8aff086b319a5fb527917fd1072de88d705125d.jpg?v=1753304013"},{"product_id":"heath-relax-hair-body-wash-8-45-us-fl-oz","title":"Hair \u0026 Body Wash","description":"\u003cp\u003eMost 2-in-1 washes either clean poorly or leave your hair tangled. 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The result: skin that feels deeply clean and refreshed—not stripped or tight.\u003c\/p\u003e\n\u003cp\u003eGentle enough for sensitive skin, effective enough for daily use. One bottle lasts 6-8 weeks with daily use.\u003c\/p\u003e","brand":"Heath","offers":[{"title":"Default Title","offer_id":52760802689395,"sku":"03-03-F","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/dceb757c5c775ad0964ea21f73bf87fa359f161728dff2b60e2e8eba0c8651b6.jpg?v=1767207106"},{"product_id":"heath-post-shave-repair-3-8-us-fl-oz","title":"Post Shave Repair","description":"\u003cp data-end=\"483\" data-start=\"306\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe New York Times Style section called this a “best choice” for after-shave care — and it’s been part of our lineup since day one. Heath Post-Shave Repair is a modern, lightweight balm powered by Allantoin and Aloe Vera to calm irritation, restore moisture, and help skin recover quickly after shaving. Unlike old-school aftershaves that sting and dry, this fast-absorbing formula leaves skin cool, comfortable, and balanced. Pollustop™ and Ginseng help form a breathable barrier against pollution and daily stress, supporting healthier-looking skin over time.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e👉 \u003ca href=\"https:\/\/www.henkeys.com\/blogs\/field-notes\/stop-the-stinging-the-truth-about-aftershave\" title=\"Stop the Stinging: The Truth About Aftershave\"\u003eLearn more about what makes aftershave meet the Henkey's Standard → HERE\u003c\/a\u003e\u003c\/p\u003e","brand":"Heath","offers":[{"title":"Default Title","offer_id":52760803049843,"sku":"03-04-C","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/Heath_Post_Shave_Repair_main-sq.png?v=1776293356"},{"product_id":"dermadot-invisible-pimple-patches","title":"DermaDot Invisible Pimple Patches","description":"\u003cp\u003eUntimely zits and breakouts are no match for the DermaDot Invisible Pimple Patch.\u003c\/p\u003e\n\u003cp\u003eMade with 100% vegan hydrocolloid, these vegan-friendly patches not only help drain and flatten pimples but also protect them from exposure to bacteria and other pollutants to expedite healing time. With their ultra-thin design, each patch can seamlessly blend in with your skin, making them nearly invisible to the naked eye.\u003c\/p\u003e\n\u003cp\u003ePerfect for all skin tones and skin types, these patches can be worn day and night to drain, protect, and hide blemishes and breakouts.\u003c\/p\u003e","brand":"Clean Skin Club","offers":[{"title":"Default Title","offer_id":52760803115379,"sku":"03-01-H","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/ce9b4f87d3aae8b78b4c8027d3151f85141179f5cde7a4cdb7fd67b4c36c4e71.png?v=1753304024"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003cp\u003eSearching for a trusty, go-to hair styling product? Meet our Sea Salt Spray - your new favorite do-it-all texture builder. Perfect for crafting just-off-the-beach tousled waves, creating mile-high volume, or adding body for maximum fullness, this is one of the most versatile hair products you can have in your collection. \u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":52760804393331,"sku":"02-02-D","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/f745a6664bf2424c53a873bbfa9d1739059f0230b3a72b05b52e7f8da4785e71.jpg?v=1755480765"},{"product_id":"morning-recovery-serum","title":"Morning Recovery Serum","description":"\u003cform method=\"post\" action=\"https:\/\/bluatlas.com\/cart\/add\" id=\"BuyButtons-ProductForm-AWnJJdm1LYm16T0NKK__buy_buttons_eYQEYi\" class=\"shopify-product-form\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-type=\"add-to-cart-form\" data-np-autofill-form-type=\"other\" data-np-checked=\"1\" data-np-watching=\"1\"\u003e\n\u003cdiv class=\"product-form-buttons spacing-style\"\u003e\n\u003cdiv class=\"accelerated-checkout-block\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\n\u003cp data-start=\"205\" data-end=\"627\"\u003eWake up your skin and step into the day with confidence. Blu Atlas Morning Recovery Serum is your new secret weapon—powered by collagen-activating Copper Tripeptide-1, deeply hydrating Sodium Hyaluronate, and antioxidant-rich Algae Extract. This fast-absorbing, non-greasy serum delivers a powerful punch: visibly fewer fine lines, improved skin firmness, and round-the-clock moisture protection—all without the guesswork.\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"864\"\u003eDesigned for guys who want results without a 10-step routine, Morning Recovery Serum strengthens your skin barrier, fights signs of aging, and keeps your face looking fresh and energized. Just a few drops a day. No fluff. All function.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Default Title","offer_id":52760804426099,"sku":"01-03-E","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/e7ffa1bad7a42ebfdb3609422abaf8f16002e0cb23a946307b9813076e40718c.jpg?v=1753304054"},{"product_id":"replenish-daily-lotion-3-4oz","title":"Replenish Daily Lotion","description":"\u003cp\u003eThis fragrance-free tattoo lotion is a universal moisturizer providing lightweight, long-lasting hydration without leaving skin greasy. Nourishing plant oils and butters, plant derived ceramides lock in hydration while restoring the moisture to skin.\u003c\/p\u003e\n\u003cp\u003eFor daily all-over use AM\/PM -For all skin types - inked or not -Provides anti-aging benefits -Locks in hydration -Helps brighten and promote healthy-looking skin\u003c\/p\u003e","brand":"Mad Rabbit","offers":[{"title":"Default Title","offer_id":52760804524403,"sku":"04-03-A","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/65bb131850ec43a5f88abb8bb624fef6c1770205a4fa09826d25808a5da61855.png?v=1774925824"},{"product_id":"deodorant","title":"Deodorant","description":"\u003cp\u003eYour underarms are more sensitive than you think—aluminum clogs sweat glands while baking soda irritates skin, which is why so many natural deodorants fail or cause rashes.\u003c\/p\u003e\n\u003cp\u003e Blu Atlas' Deodorant skips both and relies on \u003cstrong\u003ebamboo extract\u003c\/strong\u003e and \u003cstrong\u003esage leaf\u003c\/strong\u003e to neutralize odor-causing bacteria naturally. \u003cstrong\u003eArrowroot powder\u003c\/strong\u003e and \u003cstrong\u003evolcanic ash\u003c\/strong\u003e absorb moisture without blocking your body's natural cooling system. The lightweight formula glides on smooth, never leaves white residue, and stays stain-free on dark shirts.\u003c\/p\u003e\n\u003cp\u003eAvailable in Fragrance-Free or Classic scent (bergamot, clary sage, patchouli). Free of aluminum, baking soda, parabens, phthalates, and sulfates. 96% natural-origin ingredients. One stick lasts 4-6 weeks with daily use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Fragrance Free","offer_id":52760804557171,"sku":"01-02-B","price":15.0,"currency_code":"USD","in_stock":false},{"title":"Classic","offer_id":52760804589939,"sku":"01-02-A","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/693244d073bb15b5dc19545ebf8886d47a97cdd9c2ec8afb60299045016876cd.jpg?v=1753304062"},{"product_id":"exfoliating-scrub","title":"Exfoliating Face Scrub","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHarsh scrubs with walnut shells and apricot kernels create micro-tears that damage your skin barrier.\u003c\/p\u003e\n\u003cp\u003eBlu Atlas' Exfoliating Face Scrub uses \u003cstrong\u003ebamboo stem powder\u003c\/strong\u003e and \u003cstrong\u003esilica\u003c\/strong\u003e for gentle physical exfoliation that clears clogged pores and rough texture without micro-tears or redness. \u003cstrong\u003eJojoba oil\u003c\/strong\u003e and \u003cstrong\u003epanthenol\u003c\/strong\u003e hydrate while you scrub, so skin feels soft instead of stripped. \u003cstrong\u003eCaffeine\u003c\/strong\u003e energizes dull skin while \u003cstrong\u003echamomile\u003c\/strong\u003e and \u003cstrong\u003ehibiscus\u003c\/strong\u003e soothe irritation.\u003c\/p\u003e\n\u003cp\u003e The creamy texture rinses clean without residue or tightness. 96% natural-origin ingredients. One jar lasts 6-8 weeks with 2-3 times per week use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic","offer_id":52760804622707,"sku":"01-02-E","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/f4b7dcc85719e3083a4908ab03268354032b42bb3c54e9839a96c0ea5892c317.jpg?v=1753304066"},{"product_id":"face-moisturizer","title":"Hydrating Face Moisturizer","description":"\u003cp\u003eMost moisturizers either hydrate or brighten... rarely both without feeling heavy.\u003c\/p\u003e\n\u003cp\u003eBlu Atlas Hydrating Face Moisturizer uses \u003cstrong\u003emango seed butter\u003c\/strong\u003e, \u003cstrong\u003eseaweed extract\u003c\/strong\u003e, and \u003cstrong\u003evitamin C\u003c\/strong\u003e to deeply hydrate dry skin while brightening dullness and fighting fine lines. \u003cstrong\u003eMoringa oil\u003c\/strong\u003e delivers essential fatty acids that strengthen your barrier. The lightweight formula absorbs fast without greasiness, leaving skin smooth and refreshed—not shiny or sticky.\u003c\/p\u003e\n\u003cp\u003eAvailable in Classic scent (bergamot, clary sage, patchouli) or Fragrance-Free. Sulfate-free, paraben-free. \u003cmeta charset=\"utf-8\"\u003eOne jar lasts 8-10 weeks with daily use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 2oz","offer_id":52760804655475,"sku":"01-03-A","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Fragrance Free \/ 2oz","offer_id":52760804688243,"sku":"01-03-B","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 1oz - Deluxe Sample","offer_id":52829609558387,"sku":"01-03-C","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/b47893257a03c82eefdacf7db372c82b48cc1c5ff7528d7b47728a9e22b15e52.jpg?v=1767207445"},{"product_id":"saw-palmetto-vegan-biotin-hair-shampoo","title":"Shampoo","description":"\u003cp data-start=\"1101\" data-end=\"1310\"\u003eDHT (dihydrotestosterone) is the hormone most closely linked to male pattern thinning. While shampoos can’t change hormones, the right ingredients can support a healthier scalp and stronger-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1501\"\u003eBlu Atlas’ Shampoo combines \u003cstrong\u003esaw palmetto extract\u003c\/strong\u003e, \u003cstrong\u003evegan biotin\u003c\/strong\u003e, \u003cstrong\u003ehydrolyzed jojoba protein\u003c\/strong\u003e, and \u003cstrong\u003ealoe vera\u003c\/strong\u003e to cleanse gently while helping hair feel fuller, softer, and easier to manage. \u003cstrong\u003eCoconut-derived surfactants\u003c\/strong\u003e cleanse effectively without the harsh stripping that drugstore sulfates cause. The gentle formula lathers well, rinses clean, and leaves hair soft without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1501\"\u003e96% natural-origin ingredients. Free of parabens, phthalates, and harsh sulfates. 8oz lasts 4-6 weeks, 16oz lasts 8-12 weeks with daily use.\u003c\/p\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 16oz","offer_id":52760804852083,"sku":"02-01-A","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 8oz","offer_id":52760804884851,"sku":"02-01-B","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 3oz - Travel Size","offer_id":52829598318963,"sku":"02-01-C","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/52462b4bb6c7234d31eaddbad0940b3fcff0fb849fcbc6d8c9bcb3e3532d3f10.jpg?v=1753304075"},{"product_id":"clay-pomade","title":"Clay Pomade","description":"\u003cdiv class=\"product__meta\"\u003e\n\u003cdiv class=\"product__description flock__description\"\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003eThick hair needs serious control while fine hair needs volume—most styling products only solve one problem. \u003cstrong\u003eBYRD's Clay Pomade is a clay-wax blend that works on all hair types:\u003c\/strong\u003e \u003cstrong\u003eit adds volume and lift to fine hair while controlling thick, unruly hair\u003c\/strong\u003e.\u003c\/div\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003eBentonite clay provides strong, workable hold with ultra-matte finish. Diatomaceous earth absorbs excess oil and creates natural texture without looking dry or dull. Kaolin clay adds grip and structure.\u003c\/div\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003eWorks best on dry hair for maximum control. Epic all-day hold from morning to evening with no flyaways. One jar lasts 8-12 weeks with daily use.\u003c\/div\u003e\n\u003cdiv class=\"tab-area custom-ta\"\u003e\u003c\/div\u003e\n\nFor easier washout with medium hold, see \u003ca href=\"https:\/\/henkeys.com\/products\/matte-pomade\"\u003eBYRD Matte Pomade\u003c\/a\u003e. For light hold with shine, try \u003ca href=\"https:\/\/henkeys.com\/products\/slick-pomade\"\u003eBYRD Slick Pomade\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BYRD Hairdo Products","offers":[{"title":"3.35 oz","offer_id":52760804917619,"sku":"02-04-E","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/f0b7cbaadbd0865a852c245c639d89f12edde2b982302db55cf0e0cb215c38c4.jpg?v=1753304076"},{"product_id":"classic-pomade","title":"Classic Pomade","description":"\u003cp\u003eTraditional slicked-back styles need \u003cstrong\u003estrong hold\u003c\/strong\u003e and \u003cstrong\u003eshine\u003c\/strong\u003e, but most pomades either get crunchy by afternoon or slide out within hours.\u003c\/p\u003e\n\u003cp\u003eBYRD's Classic Pomade is a wax-based formula that delivers \u003cstrong\u003estrong, pliable hold\u003c\/strong\u003e with \u003cstrong\u003emedium sheen\u003c\/strong\u003e for polished, classic looks. Microcrystalline wax creates firm structure without stiffness. Aloe vera and soybean oil condition hair and add healthy shine. \u003c\/p\u003e\n\u003cp\u003eThe thick texture works best on towel-dried to damp hair—\u003cspan style=\"text-decoration: underline;\"\u003eapplying to fully dry hair can cause clumping\u003c\/span\u003e. Creates traditional barbershop styles: slick-backs, side parts, pompadours. Won't weigh hair down despite strong hold. One jar lasts 8-12 weeks with daily use. \u003c\/p\u003e\nFor matte finish instead of shine, see \u003ca href=\"https:\/\/henkeys.com\/products\/clay-pomade\"\u003eBYRD Clay Pomade\u003c\/a\u003e. For fine hair, try \u003ca href=\"https:\/\/henkeys.com\/products\/slick-pomade\"\u003eBYRD Slick Pomade\u003c\/a\u003e.","brand":"BYRD Hairdo Products","offers":[{"title":"3.35 oz","offer_id":52760804950387,"sku":"02-04-D","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/fb265d9cbc6b3a1227a1bc2b3bbcf106aaff9c432576c52e72cf585f9d917f36.webp?v=1753304078"},{"product_id":"slick-pomade","title":"Slick Pomade","description":"\u003cp\u003eFine hair gets buried under heavy pomades that promise \"light hold\" but still weigh it down.\u003c\/p\u003e\n\u003cp\u003eBYRD's Slick Pomade delivers genuinely \u003cstrong\u003efeatherweight styling with light to medium hold\u003c\/strong\u003e that moves naturally with your hair's flow. Water-based formula blends effortlessly without dragging or clumping. Creates subtle definition and healthy shine without heaviness or stiffness. PVP and VP copolymer provide flexible hold that lasts all day. Dimethicone adds smoothness and natural sheen. Easy washout—no residue buildup.\u003c\/p\u003e\n\u003cp\u003eWorks on damp or dry hair. For stronger hold, apply to dry hair. One jar lasts 8-12 weeks with daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFor thicker hair needing stronger control, see \u003ca href=\"https:\/\/www.henkeys.com\/products\/clay-pomade?_pos=1\u0026amp;_psq=clay\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=52760804917619\" title=\"Byrd Clay Pomade\"\u003eBYRD Clay Pomade\u003c\/a\u003e. For matte finish instead of shine, try \u003ca href=\"https:\/\/www.henkeys.com\/products\/matte-pomade?_pos=2\u0026amp;_psq=byrd+ma\u0026amp;_ss=e\u0026amp;_v=1.0\u0026amp;variant=52760810946931\" title=\"Byrd Matte Pomade\"\u003eBYRD Matte Pomade\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"BYRD Hairdo Products","offers":[{"title":"3.35 oz","offer_id":52760804983155,"sku":"02-04-G","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/3ead323b61ef734a456bc6fe838fe3a62c106a30378ca3416bc97a7b8aed5f6f.jpg?v=1753304081"},{"product_id":"layrite-natural-matte-cream","title":"Natural Matte Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLayrite's Natural Matte Cream is the barbershop standard for guys who want texture and hold without the stiff, plastered look most pomades leave behind.\u003c\/p\u003e\n\u003cp\u003eThe water-based formula delivers medium hold that actually flexes—you can run your hands through your hair at 3pm and reshape without starting over. Kaolin clay absorbs oil and builds texture while carnauba wax gives structure that doesn't crunch or flake.\u003c\/p\u003e\n\u003cp\u003eThe matte finish reads natural, not styled. Works on damp or dry hair, holds all day, rinses clean in the shower.\u003c\/p\u003e\n\u003cp\u003eOne jar lasts approximately 2-3 months with daily use.\u003c\/p\u003e","brand":"Layrite Deluxe","offers":[{"title":"1.5oz.","offer_id":52760805015923,"sku":"04-02-C","price":12.5,"currency_code":"USD","in_stock":false},{"title":"4.25oz.","offer_id":62793220653427,"sku":"MATTE042512","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/3394\/4947\/files\/ffd3844e2c636d6fb537cba9dbed531fc4c9b20925cb6a20c365214e43203549.jpg?v=1753304084"},{"product_id":"layrite-original-pomade","title":"Original Pomade","description":"\u003cp\u003eUnlock Effortless Style with Layrite Original Pomade. Looking for a pomade that offers the hold of wax without the hassle? 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